Crafted a distinctive logo system with thoughtful variations, an approachable tagline, and iconography that reflects the brand’s inclusive values. The color palette and typography were chosen to feel bold yet unpretentious — just like the coffee.

Designed packaging for multiple SKUs with a smart, scalable system. A standard bag paired with variant-specific stickers doubled as both seal and design element — a cost-effective and visually cohesive solution. Also created flexible formats for drip bags and sachets.

Developed a custom hand-drawn illustration that anchors the brand visually and emotionally. Adapted it across SKUs to maintain consistency while allowing playful variation. It celebrates coffee culture that’s grounded, collective, and joyfully human.