
WHO
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Behavioural and Cultural Insights
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WHO * Behavioural and Cultural Insights *
The WHO Behavioural and Cultural Insights (BCI) hub explores cultural factors shaping health behaviours.
I created a flexible, human-centered illustration library used across print, online materials, case studies, and reports—giving the project a distinctive, adaptable visual identity.
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The illustrations were designed as a mix-and-match system—featuring people of different ages, genders, ethnicities, and professions engaged in everyday activities. Line-drawn in black and white, they could be combined to create diverse scenarios. This modular approach gave the BCI hub a distinctive, human-centered visual identity.
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I designed print and digital materials like posters, synthesis papers, reports, postcards, roll-ups, reports, and presentation templates. Designed to be functional, multilingual-friendly, and visually cohesive—supporting BCI’s work across events, publications, and global outreach.








