I didn’t design the logo or choose the font—but I was brought in to breathe life into the brand. My task was to develop Cogo’s visual identity in line with a playful, electric (pun intended), and witty ethos. Working with the existing logo and typography, I defined the brand guidelines by introducing a vibrant color palette and a cohesive illustration style that set the tone across all platforms.

Building on the visual language I developed, I created a bold and distinctive identity across social media ads, pitch decks, posters, flyers, merchandise, app store previews, and other promotional materials. Each design carried forward Cogo’s fun, accessible spirit while keeping things clean, modern, and unmistakably “Cogo.”

I created a library of custom illustrations—ranging from small, icon-like visuals to detailed narrative pieces. These cheerful and energetic illustrations were used widely across the app interface, marketing campaigns, digital ads, and print collateral. Over time, they became a defining and instantly recognizable part of the brand.